Nodus Solutions has been a tremendous asset to our company. Their expertise in all aspects of the internet has helped our practice move from the 20th century, well into the 21st.
Judith Kutler, CEO of KMG
The Customer
Kaner Medical Group (KMG) offers an array of medical and wellness services that include Family Medicine, Pediatric, Adolescent Healthcare, Men’s Healthcare, Women’s Healthcare, Senior Healthcare, Urgent Care and Internal Medicine. KMG is an independent family medical practice with two facilities in the Dallas / Fort Worth area. For over a decade, KMG has provided high quality care in a friendly and welcoming manner.
The Challenge
KMG needed an experienced digital marketing company to help them rethink their online presence to attract new customers and drive referrals. Prior to engaging Nodus Solutions, the KMG website was not responsive and the company did not engage in social media marketing. In effect, they were doing nothing to increase the number of new patients through their advertising efforts.
The Solution
Nodus Solutions created a marketing plan to increase the number of referrals that KMG received from their website. It included the redesign of KMG’s website to improve user experience and add mobile-friendly functionality and social media to attract new clients and boost search engine rankings.
By matching website visits to calls, Nodus Solutions accurately tracked new patients KMG received from this new marketing strategy, allowing KMG to trust they were obtaining results from their investment. Nodus Solutions actively tracks search engine rankings for KMG. When performance falls below expectations, Nodus Solutions creates new web and blog content to target underperforming search terms. This keeps KMG at the top of the search rankings.
Nodus Solutions uses customer reviews to highlight positively or negatively KMG’s interactions with their patients. Any customer with a valid email address is given the opportunity to rate the service they received at either KMG location. If a patient gives a positive review, that patient is then prompted to share that review on social media, helping spread the word about KMG’s service and care. If a patient gives a negative review, that patient is directed to the website to further explain why they had a negative experience. This allows KMG to address those areas of concern personally.
The Results
Nodus Solutions helped KMG exceed their annual revenue goal by 25 percent. KMG’s annual revenue increased by $250,000, far surpassing their goal of $100,000.
