Kaner Medical Group, located in the Dallas/Fort Worth area is an independent family medicine and specialty clinic that has served the area for over a decade. The practice, providers perform a broad range of primary care and specialty services. Kaner Medical Group (KMG) has grown over the years, their fundamental goal has remained the same … promoting healthy living! They strive to provide the highest quality of care in a friendly and welcoming manner. Anticipating healthcare needs and aligning their providers and services with those needs is important to KMG.
KMG’s goals were to increase revenue by $100,000 each year via patient visits for the practice, more specifically they wanted to increase revenue by $100,000 each year. Their web site was not part of their strategic marketing plan and they knew they were missing opportunities for new patients.
Nodus Solutions (NS) was engaged to create a Strategic Plan to increase referrals from the web site. NS evaluated the existing web site, social media marketing, and rankings within various search engines to develop a strategy to increase revenue. NS rebuilt the web site; developed a social media presence (LinkedIn, Google+, Facebook and Twitter), started Search Engine Optimization on the site and developed an Affiliate Marketing campaign to increase search engine rankings.
This project resulted in an increase in web site traffic and an increase in new patient revenue of $150,000 per year with a corresponding increase in revenues of $1.5MM over the next five years.
“Nodus Solutions has been a tremendous asset to our company by developing a strategic marketing plan to help us increase our internet web site traffic and increase our revenue from new patients. Their expertise in all aspects of the internet has helped our practice move from the 20th century well into the 21st.” -- Judith Kutler, CEO of Kaner Medical Group