Nodus Solutions

The Basics Of Responsive Web Design

Your Business Card

Business cards are still a great tool, and every legitimate business needs one. However, you need an appealing, functional and up-to-date web design since your website is your online business card. For many companies, your initial introduction and impression are from your website.

What Is Responsive Web Design?

Your web design must be functional, attractive and easy to navigate on any device accessing the internet, in any window and on any screen size. The web design is responsive without any errors and is user-friendly. This is a responsive web design, and it lets you browse the internet on various devices with nearly the same function, features, and speed.

Do You Need A Responsive Web Design?

Because we all use our cell phones, tablets, and laptops more than we use traditional desktop computers, it is essential to have a responsive web design that will function and look great despite the device or screen size. As you plan your web design, remember to discuss that it must be responsive. This is no longer an optional feature because of how much we depend on finding answers quickly online and using whatever device is available.

 

 

Benefits of Responsive Web Design

An advantage of a good responsive web design that loads quickly and correctly can increase your rankings on search engines. This can increase the organic traffic to your website as well as conversion rates.
 
The conversion rate from your website increases when you have a well-developed responsive web design which is user-friendly, easy to navigate and responsive on any device. You get more traffic on your website than when your site was not able to function or be seen correctly on screens of any size.

Web design demands continuing changes and customizations. Additionally, because of our mobility and the need to always have access to the internet, having a responsive web design is critical otherwise you may increase your bounce rate and damage your brand reputation.

 

Is My Search Engine Marketing Working?

In today’s online world, the best way to increase sales is to keep a consistent flow of traffic to your website.

Your business needs to rank high in search results to obtain qualified leads which can result in paying customers. An Internet Marketing company will evaluate your website to be sure it is set up correctly. Search engine marketing will help your website to rank better in organic searches and maintain that ranking.

 

My traffic dropped

 

Your website can experience a decrease in organic searches for a variety of reasons. This is a cause for alarm as it can also cause a decrease in traffic and sales. An Internet Marketing company can correctly identify reasons, diagnose the problem and find a resolution promptly to get your website traffic problem going in the correct direction again.

 

Reasons for Decrease In Traffic

Competition from Other Websites

Your competition may have improved their website and keywords and are now experiencing better results. Stay informed of what your competition is doing so you can stay a step ahead of them.

Lost and broken links

Another common reason for a website ranking dropping is that you have broken or lost links. An Internet Marketing company can analyze and evaluate your website to see if lost and broken links are the cause of your drop. Each backlink and internal link will need to be checked individually and removed or replaced.

Page Speed

The page speed not only impacts your visitors’ experience, but it also affects search engine rankings.

Time on Site

Search engines also view the amount of time someone spends on your site. If they leave too fast, it can be assumed they aren’t finding what they need and it can hurt your search engine ranking.

Wrong keywords or keyword phrases

An Internet Marketing company will help you keep your website relevant. If your website has been online for a while, you may be using keywords that are no longer working. Often, people are using common phrases and conversational sentences to get their answer. Search engines don’t rely only on a few keywords but now rely on casual sentences written with a natural conversational style language. It may be time to work with a search engine marketing specialist at an Internet Marketing company to redefine your strategy, review your keywords and keyword phrases.

 

Other common reasons you might experience a drop in traffic include:

* Server issues/server overload

* Recent website changes/redesign/broken redirects

* Technical issues/internal navigation

* Meta information

* Duplicate content

* Google penalties

* Bad quality link penalties

* Search engine algorithm changes

* Natural changes in search engines

* Geolocation discrepancies

 

 

There are no shortcuts when it comes to search engine marketing. An Internet Marketing company can help you increase your website traffic and maintain better search engine rankings. It is important to keep your strategy updated with the newest and best practices as you succeed in keeping a consistent flow of traffic visiting your website so you can grow your business.

The ever-changing landscape of Internet Marketing Services

Internet Marketing Services continue to add new and more efficient ways to help businesses succeed. Many business owners depend on an Internet Marketing Agency to help them distribute their products and services in the best way possible to achieve the end result of customers and profit.

 

Marketing

Before the internet, marketing depended on print advertising, direct mail, radio, tv, and word of mouth. Products and services still have to be known about to be purchased and since we no longer depend on traditional distribution channels, Internet Marketing Services becomes one of the most viable options for a business wanting to see a good return on investment.

 

Internet Marketing

An Internet Marketing Agency helps you with “word of mouth” advertising online. A business has the option of targeting a specific geographic location or not being restricted to a specific area. Internet Marketing Services do not help a business achieve instant success. It takes research, time, and dedication to develop a strategy, implement it and then reach your audience with the right message that makes them select your business over the competition.

 

An Internet Marketing Agency knows and understands the changing online marketplace. Audiences are tired of being targeted and less tolerant of popups and other types of digital advertising, forcing Internet Marketing Services to provide new and more efficient ways of helping businesses sell their products and services.

 

 

Some of the new, futuristic, and more efficient internet marketing services include helping businesses utilize the following mediums:

 

 

  • Video

Video is now common and isn’t going anywhere. It’s a popular internet marketing service to use to reach your customers with a message.

 

 

  • Podcasting

Audiences are adjusting to new mediums quickly such as podcasting. Many business owners are now using podcasting.

 

 

  

  • Voice search

We all love giving commands to Siri, Alexa or Cortana and it is quicker and easier than typing. Voice search is continuing to grow and requires a conversational tone of writing using keywords that are communicated instead of what we would commonly type.

 

 

  • Artificial Intelligence and Virtual Reality

Artificial intelligence can be used in a variety of ways in internet marketing such as pay per click, chatbots, and image recognition. Virtual reality is an experience that people love and can help you share your product or service.

  • Socially conscious purchases

More people want to purchase from companies that are ethical, caring, and doing something to make a difference or improve society.

An internet marketing agency is going to help businesses focus on the demands of their target audience to deliver what the customer values, wants, and needs. Internet marketing services will address the needs of the consumer with new and effective internet marketing that is creative in this ever-changing landscape.

Top 5 Ways Search Engine Marketing can Help Your Business

How can an internet marketing company help your business? Since everything is becoming more and more competitive, you can gain the competitive edge by implementing the help of an internet marketing company. This will help your business with your search engine marketing efforts.

Increasing traffic by inserting keywords strategically may sound easy to many business owners. However, there’s a skill set and talent to it so that it is done successfully and search engines are pleased. It is essential to avoid black hat SEO strategies as they will not work long-term and will harm your website.

 

 

The Top 5 Ways The Right Search Engine Marketing Strategy Can Help

Here are the top 5 ways in which you can efficiently utilize an internet marketing company and use search engine marketing for boosting your business.

Increasing visibility

There are many ways to increase the visibility of your website. Using paid placement, paid inclusion and paid advertisements are a few ways to help increase the visibility.

So, when a prospective customer searches for something that your business offers, they will get an advertisement on the web page. In turn, it will allow more people to know what you have to offer. With increased traffic, you can work on strategies to convert the leads into customers. You can use an email drip campaign, targeted offers, discounts, and newsletters to keep them engaged.

Word of mouth

Nothing can match the marketing through word by mouth. Be sure your friends in real life as well as on various social media platforms know about the services your business offers. Referrals, recommendations and friends telling others verbally or liking and sharing your information is still an old school method that works best. We typically trust our friends and their experiences, whether good or bad.

Build a Social Reputation

An internet marketing company can help you select the best social media platform for your services and help you determine where it is best to invest your money to purchase advertisements. With or without advertisements, this will help you engage your audience and interact with them. Your posts should be regular and we can discuss the importance of consistency. A customized search engine marketing strategy will use the right infographics, hashtags, keywords and help you manage all of this for a successful outcome.

Better use of keywords

The internet marketing company you select will help you use the keywords that will work and help you rank in the search engines. It is not always possible to use a generic keyword or the most popular keyword to get the best results. Research about your industry and services will help you discover additional keywords and long tail keywords to gain your targeted audience.

Creating an Active Blog

Create a blog regarding your business and update it regularly. A blog should help you answer questions for your target audience and provide them with solutions to their problems. Consistency and quality content is important for a blog.

If you’re feeling overwhelmed, selecting the right internet marketing company can help you manage all of this and move forward toward optimizing your search engine marketing and online and offline marketing efforts.

 

 

Is It Time To Hire An Internet Marketing Agency?

A couple of decades ago, many businesses never even thought of hiring an internet marketing agency. It was then common to do your own internet marketing. As the internet has grown and become a more competitive marketplace, the need for professional internet marketing services is here, and it’s essential to find the right internet marketing agency to walk alongside you as you grow your business to your online audience.

Internet Marketing, also known as online marketing or digital marketing, involves using the internet to promote a business. An internet marketing agency will help you develop a strategy using various internet marketing services to promote your business, share awareness, products or services.

Internet marketing services include utilizing a variety of different marketing strategies such as:

  • Analytics Review and Consultation
  • Broken Link Audits, Cross-linking, Hyperlinking, Link Building Solutions
  • Content Marketing
  • Graphics: Logo Design, Ad, and Banner Design
  • Lead Acquisition
  • Marketing: Advertising, Email, Infographic, Local, Mobile, Pay-Per-Click, Social Media, Video, Reputation Management, Search Engine Optimization (SEO)
  • Traffic Management, Visitor Tracking, Customer Targeting
  • Website Design and Redesign, Creating Title and Meta Tags, Creating Site Maps and Indexes, Code optimization, URL normalization, Increasing page speed

 

Hiring an internet marketing agency helps you utilize as many of these strategies as necessary to promote your business consistently for optimal success.

Many businesses are hiring an internet marketing agency to help meet their objectives, develop strategies and operate essential internet marketing services. This assures them it is getting done correctly and on-time.

 

An internet marketing agency employs a team of talented individuals who understand the importance of lifelong learning as the world of internet marketing continues to evolve. We help you keep and obtain a competitive edge with current internet marketing services and strategies in a space that changes very quickly. At first glance, internet marketing seems like something you’re ready to tackle, however, after further investigation you may just recognize, realize and admit there might be a need to implement various internet marketing services offered by an internet marketing agency so you can receive the results you need to grow your business in the competitive space online.

 

Why Invest in SEO Marketing?

Millions today use mobile phones and computers daily, making SEO (Search Engine Optimization) marketing more important than ever. When a website has keywords in place, and SEO is done correctly, there are higher chances of a larger amount of targeted traffic finding the website. Most businesses today are online - from lifestyle blogs to multinationals - so if your website isn’t SEO optimized, you are missing out on a lot of customers and growth opportunities.

 Top Reasons Your Business Needs SEO Services

 

Here are four reasons businesses should invest in an SEO Strategy:

SEO Marketing Is Cost-effective

A lot of expertise and authority is given to your website and audience immediately when it appears on the first page of the search engine. It quickly gives people a favorable impression and makes them believe that your products or service is better than those who are listed below your company on the following pages. SEO marketing is the cheapest way to bring traffic to your website and business.

 

Local SEO Services

An SEO expert will consult with you and help you optimize your content to suit the local searches targeting your desired audience with the best keywords. When a resident or tourist in Houston searches for “Best Restaurants In Houston”, you want your restaurant to appear as one of the options for the potential customer that is ready to spend money and find a great place to have dinner. Most people search quickly and do not go deep into search results. The top results are going to gain the traffic and customer.

Improve Local SEO Results = High Return On Investment (ROI)

If it is time to improve local SEO results by investing in an SEO Expert, you can count on a good ROI. Social media marketing might take some time to show results, but once it does, the benefits are long term. Once your product or service is gaining the traffic it needs, this will help it continue selling. It will also attract new customers to your website to look at other services and products. You are also likely to have repeat customers if they’ve had a previous good experience.

 

Gain A Competitive Edge By Hiring An SEO Consultant

When you make the decision to hire an SEO agency, you’ll be working with an SEO consultant to develop a marketing mix and SEO Strategy to improve search engine results, gain traffic and attract potential customers. Remember that you need to trust your SEO Expert even when it is fresh ideas. Sometimes, this out of the box thinking is exactly what is necessary to keep you a step ahead of your competitors.

 

SEO experts are affordable especially when you consider the ROI from a successful SEO strategy. SEO Marketing will cost you significantly less compared to traditional modes of advertising and offer you targeted and measurable results.

 

 

SEO Expert: Lifeline For Your Business

The world we now live in does business very differently than it did a decade or two or three ago. For success, a business must have some form of online presence, mostly to reach more people, more traffic, and more potential customers.

The drawback to this development is that there is a clutter of information online. This makes it difficult for the potential customer even to notice you or your brand. A solution to this problem is search engine optimization, which helps search engines determine if particular content is what is being searched, matches and deserves the most visibility.

At times, people believe that they can give SEO a try since they understand the rudiments. However, if you want to reap all the benefits, then you should hire a SEO expert. There are various areas to SEO and skills that you would need. It is not just about digital prowess or opening a website.

 

A few benefits of hiring an SEO expert are:

  • You get a professional touch. Let’s face it: there is always a difference between the work of an amateur and that of a professional. It would lack finesse and would positively be ridden with loopholes. An SEO expert understands website optimization, the trends and white hat SEO methods to keep search engines “happy.”
  • You get measurable and tangible results when you hire an SEO expert. The upside to hiring someone or an agency for SEO is that they know what they are doing. You can see the increase in how quickly you are located on the web, watch your rankings improve on search engines and receive an increase in traffic to your site.
  • Hiring an SEO expert has a high return on investment. While marketing and advertising are indispensable to any business, the return on investment for SEO far outweighs other forms of marketing and advertising.
  • Selecting the right SEO expert comes with additional perks. Most SEO agencies will not offer only SEO. They provide online packages as well which can assist with the growth of your business. Sometimes these “bundle” packages can save you a lot of money, time, energy and headaches while increasing your revenue.
  • Finding an SEO expert also allows you focus on the company itself. SEO is one of the structures that helps a business run. However, you still have to focus on operating the business. When delegating this position to an SEO expert, there isn’t a need for you to divert your attention from what you do best while trying to keep up and stay on top of SEO.
  • Hiring an SEO expert keeps you ahead of your rivals. An SEO expert can come up with recommendations and ideas on how to beat the competition or make you unique online.

With search engine optimization, you leverage keywords, structure your website, strategically distribute your content, generate traffic, improve your search engine rankings and more.  Invest in an SEO expert; it’s worth it.

Improving your Local SEO

If you have spent any time running an SEO campaign for your business, you should have been able to identify the fact that local SEO is way different from typical SEO optimization. It’s a well-known fact that SEO changes frequently and when it comes to the matter of running local SEO, there is a need for you to ensure your on-site and off-site SEO strategies are fully optimized.

Any SEO marketing agency should be able to set up your local SEO campaign in such a way that will position your business well for potential clients and customers in your locality to discover your business. It is a very competitive place out there, and if you are not on top of your local SEO optimization game, you can bet your competitors will be. Many people do not search past the first page of search engine results. It is important for your website to appear on that first page.

 

Let us consider some tried and trusted local White Hat SEO tactics that will help your business rank higher in local searches.

Work on your Title and meta description tags

The HTML elements on your website come with these title and meta description tags you can utilize to show the search engine what is on your page. These are the things that are displayed with search results, you can see them as micro ads that you must craft carefully.

  

Make use of online directories and citations

There is a need for you to ensure that you get your business correctly listed in high ranking business directories like Yelp. This technique is like you piggybacking on the SEO strength of Yelp to make your business more visible to people searching for the services you render in your locality.

Claim and Optimize your Google My Business

Google My Business is not just any directory; it is a big fish in the ocean of online directories. It is imperative for you to claim your Google My Business page as soon as possible as it is a free and fast way of getting your business the needed exposure. You can claim your Google My Business page by visiting google.com/business.

 

 

When local SEO is put in place for your website and business, you will begin to see your web page rank higher in searches, an increase in traffic and potentially more customers which can result in increased revenue.

How To Find An SEO Expert

As you begin your search for discovering, selecting, and hiring an SEO Expert, you'll quickly realize it is not the easiest task. You want to be sure that you select one that will be with you long-term to see the SEO strategy through and to help you in all aspects of your SEO marketing.

 

Discovery

  • Ask for recommendations throughout your social network. If someone is recommending them, they have hopefully had a good experience with achieving good results. During this discovery stage, do more than a social media post of asking for recommendations. While that can be helpful, it is recommended to talk with people at networking events and any business owners you know who have used SEO services.
  • Look at client reviews and any testimonials available so you will know who they have worked with, the type of work that was completed and what results were obtained.
  • Read various websites and blogs to find an SEO expert that is a good match based on the type of work and SEO services you need.

 As you find an SEO Expert, you’ll want to find the SEO consultant that will be a good fit for your company, your mission, your team and for you.

Selection

  • The right SEO consultant will be able to identify various growth opportunities for your company while understanding your traffic and revenue goals. While it is great to simply begin to grow, it is also advisable to set specific goals which will help you be able to measure achievements.
  • A good SEO expert will be truthful with you about the potential increase of traffic and search engine page ranking. Search Engine Optimization and the use of keywords is complex. Your website may not have the link profile authority to rank competitively for the keyword of your choice. The right SEO consultant will be honest and help you identify less competitive keywords and keyword phrases where you can achieve a better ranking success.
  • The right SEO consultant also will discuss the length of time it takes to achieve results. It is a journey and does not happen quickly. You should expect it to take anywhere from three to nine months to see a noticeable difference in traffic growth and search engine ranking. There are a lot of variables which impact the SEO journey.

Hiring Your SEO Expert

  • With thorough research, you will find the right SEO consultant for your needs. As you sign an agreement, be sure there is a cancellation or opt-out policy. It is always important to have an exit strategy if the SEO consulting relationship is not working out. Additionally, you never know when a business may experience a financial setback that forces you to cut back on your expenses even if the SEO Expert is doing great work.
  • Understand the term length and the payment terms of your agreement for SEO Services. Be certain you understand the details of the scope of SEO Services that is going to be provided. Ask question and get clarity to avoid any miscommunication problems.

Discovering and hiring the right SEO Expert will help you gain traffic and improve your SEO results.

 

Is a Facebook ad right for my business?

An SEO expert can help you decide if a Facebook Ad campaign is a good investment for your business or not. An SEO consultant works with you to create, develop, and implement an effective Facebook advertising campaign. Facebook advertising allows organizations of all sizes the opportunity for a reasonable purchase of ads with high effectiveness. Facebook has an impressive number of active users which spend at least 40 minutes per day on the site. Facebook Ads allows you to target and reach particular consumers at a reasonable cost.

 

An SEO consultant will explain some of the benefits of Facebook advertising as they present you with a custom ad strategy.

 

Some benefits of Facebook advertising include:

* Create an improved fan base

* Experience higher Facebook engagement on boosted and organic posts

* More referral traffic from Facebook to your website

* Create returning customers

* Get more leads with contact information

 

An SEO expert works with you to complete a competitor analysis for your industry and your region. This information will help you determine what you are doing right and areas where you can improve.

 

SEO consultants know the importance of relevant organic social campaigns and will help you create engaging content to reach your audience. This includes posting and scheduling posts, monitoring engagement, helping with interaction to target your company to the right audience.