LOCAL SEO TIPS
SEO (Search Engine Optimization) is the behind the scenes art and science of making websites appealing to search engines. The results of search engine optimization are an increased quantity of targeted traffic to your website.
Ignoring local SEO is no longer an option. With local searches happening often and driving purchases, it's essential to have a marketing strategy utilizing local SEO. We no longer use the yellow pages, and the internet is where people look for local business information. If you're not there, you're missing out on potential clients that are eagerly and actively searching and ready to spend money.
Everyone wants a top spot on the first page for their main keywords. There's a lot of competition, and sometimes it is even unrealistic to expect it. That's never what anyone wants to hear. However, that doesn't mean you cannot get results, improve rankings and traffic.
Tips for a business ready to implement Local SEO
Avoid hiring an employee or outsourcing to a Search Engine Marketing Agency that guarantees traffic or rankings. It's okay to know what to expect in return for your investment, however, requiring and receiving an actual guarantee of traffic or rankings is even frowned upon by Google.
Your company is unique. Your local SEO needs to fit your needs. A Search Engine Marketing Agency should listen to you so they understand how the services they provide can help your business. The questions are never meant to be invasive but to get to know your business, clients, successes, and challenges. A plan should then be customized to meet the individual needs of your company.
The insights shared with you can become quickly overwhelming as it is not your strength. If it were your strength, you wouldn't be outsourcing or hiring a Search Engine Marketing Agency to help with this part of your business, so ask as many questions as necessary, so you understand the insights.
These three tips could save you time, energy and money as you develop and implement local SEO. Since we always have access to the internet, typically in our pocket, and our fingers are doing the searching to find the local business to meet their needs, local SEO has never been more essential to businesses than it is today.
Local SEO makes a difference as customers are choosing quickly and going almost immediately to the location they find to spend money.